94% of direct mail is engaged with in some way!
As the digital industry has grown, email marketing has become favoured over direct mail by most businesses. But why? Email marketing is cheaper to distribute, it’s environmentally friendly and it lands directly into your recipient’s mailbox.
Email marketing done properly can be very effective, but our mailboxes are constantly being bombarded with ineffective marketing messages, making it harder for your business’s communications to get through all the ‘noise’. Not only that, but the introduction of the GDPR in 2018 made many people turn away from email – so what’s the alternative?
Direct mail – marketing via post with well-written letters and attractive printed material – is enjoying a revival. Having been passed over in favour of digital marketing methods in recent years, now is a great time to capitalise on a renewed interest in print. And the numbers are there to prove it! Personalised, targeted and well-presented content is a great way to get your brand out there.
Did you know? 70% of all direct mail items are opened, with 63% opened immediately and a further 18% opened subsequently*
CRE8’s marketing team, based in Leigh, incorporates direct mail into many of our tailored marketing plans, supported by a selected mix of marketing methods chosen and implemented by Your Marketing Goodguys. We keep your clients and customers up-to-date, with the content and design you need to make an instant impact!
Some advantages of direct mail:
- highly targeted
- customisable to individuals
- supports other communications
We’ll make sure you get the results you want through communicating any new products or services, commenting on news topics or market trends, and sharing company initiatives.
*JICMAIL Mail Media Metrics (August 2018). Summary of key reach and frequency metrics. Available at: https://www.jicmail.org.uk/data/core-data/core-data/