Following a successful brand refresh of local, growing garage equipment specialist CCS in 2018, we’re pleased to have recently launched the client’s new website.
CCS’ old website was outdated and didn’t demonstrate the client’s unique range of expert, high quality and bespoke garage equipment, calibration and maintenance solutions nor the strong brand values that sit at the heart of the business. During 2018, a period of marketing consultancy identified the client’s core brand messages, which were crucial for us to communicate effectively to our target audience and to produce brand visuals and a website that both stand out in the sector.
CCS approached CRE8 because the team felt that its brand visuals and website no longer reflected its forward-facing, growing and innovative business.
The team sought a brand visual that would reflect CCS’ professional and industry-leading service and brand proposition, which would then be communicated via a professional new website. The website needed to not only incorporate the refreshed logo and visuals, but should clearly and comprehensively communicate the business’s complete range of services, and successfully demonstrate, through both content and imagery, CCS’ brand messages.
The aim of our proposal was to develop a modern, cohesive and forward-focused website that demonstrates CCS’ depth of knowledege, experience and brand values to clients and prospective clients.
CCS chose to work with CRE8 following a recommendation from a mutual contact. Being local to their Leigh-based head office enabled us to regularly meet face-to-face and build a great working relationship with the team.
At the outset, Paul and Vicki undertook a period of consultancy, research and brand definition with the client to understand how the business has grown and developed and where the team wanted to go next. Once the brand was clearly defined, CRE8 designed new brand visuals to be used across CCS’ collateral, including the professional new website. We presented CCS with three unique logo concepts, each encompassing the brand values we’d defined and representing the direction the client’s team wanted to take its business in.
CCS’ range of services is diverse, and our new brand visuals needed to meet a complex brief. Having developed the client’s chosen concept, we’re delighted to see it rolled out across new signage, vehicle graphics and stationery – and the new website, of course!
The website was designed and developed to demonstrate CCS as a sizeable, modern and professional business with exceptional clients and projects that the CCS team is rightly proud of, with a clearly defined brand and strong visuals. Our team created the fully responsive website in its entirety, from marketing consultancy to identify each element of the brief to development of written content, designs and eventual build. We also supported the client with new website photography to ensure every aspect of the site is fully tailored to CCS.
We’re proud of the results we’ve achieved with CCS, from a full rebrand to the launch of a brand-new, professional website. The team has thoroughly enjoyed working with the client and we’re enjoying watching the brand develop and grow as it’s launched across multiple media.
From identifying, refining and developing its brand to creating its new website, CCS is now represented in the way it needs to be to achieve the client’s goals: a modern, innovative and professional business that is looking to the future.