This year has seen great growth in our Marketing Manager 360 services, delivering fully-managed outsourced marketing expertise for clients locally and further afield that’s achieving real outcomes.
Along with our Marketing Manager 360 clients, we’ve worked on a wide range of projects for our diverse client base, from design and print work to rebranding and website development. Your Marketing Goodguys are really proud of all of our clients and the work we do, but here are some of our 2018 highlights. Keep an eye on our Insights and social media in 2019 for regular project news and updates!
Designing a new website for BHE
We first started our working relationship with BHE in 2016, supporting the client with maintenance and development of its previous WordPress website and also undertaking a number of graphic design projects. Over a couple of years, our team stabilised the WordPress site, continually updated its technical and functional aspects and developed new content and images to give BHE a refreshed online presence.
Through monthly strategic planning and quality content, we significantly boosted the website’s SEO performance. Earlier this year, and with guidance from Marketing Manager Vicki, the BHE team commissioned CRE8 to design and develop a new future-proof website with better user experience for the client’s consumer audience and with clearer communication of the brand’s values.
Vicki worked with the client to define the brief which would then be implemented by our creative team. We delivered written content, professional design and development to create a unique website which will appeal to BHE’s growing target audience.
We’re really proud of the finished result, which you can now see here: www.bhe-services.co.uk
A new look for CCS
Following an introduction by a mutual contact, we’ve successfully rebranded local, growing garage equipment specialist CCS this year.
Working alongside the client to complete a full marketing consultancy and brand definition exercise, we identified the client’s key brand messages which could then be communicated through our creative work. A new logo is more than just creating something with visual appeal; it needs to communicate the brand and speak to an identified target audience, and our brief for CCS’ new logo reflected the values we felt were central to CCS as a business.
Jonathan and Nathan designed a range of concepts for the client’s new logo, telling the story of CCS’ quality, professional brand. The client’s preferred concept was then developed and finalised, and could be implemented across a range of materials including vehicle graphics, stationery and signage.
The final phase of this exciting project is the development of a new website. CCS’ old website was outdated and didn’t demonstrate the client’s expert, high quality, and bespoke garage equipment, calibration and maintenance solutions. Having identified the client’s core brand values, it’s crucial for us to communicate these effectively to produce a website that will stand out in the sector. We’ve recently presented the client with the first visuals of their new website – keep your eyes peeled on our blog and social media for the launch of CCS’ new website in early 2019!
A new client and an exciting campaign for CHCP
City Health Care Partnership CIC is one of our newer Marketing Manager 360 clients, coming on board in spring 2018 following a successful tendering process. Our team was delighted to start working hands-on with the North West CHCP teams in Wigan and Leigh, St Helens and Knowsley, increasing brand awareness and engagement locally for the client’s free, 1-2-1 health improvement support services.
CHCP chose to work with CRE8 not only because we’re local marketing experts who really understand the local area and people, but because of our marketing expertise with a team who can deliver CIM-accredited support.
Led by Marketing Manager Vicki and following consultation with both our client and the local public health team, we devised a new alcohol awareness campaign for CHCP Wigan to run over Christmas and New Year. We’re really proud of the work our team has delivered for this campaign, from content, press releases and social graphics to digital screens, printed leaflets and consistent project management. Attracting the top evening news headline on local radio, awareness of the service and campaign messages is already successfully reaching a wide target audience.
Marsh Green’s new school prospectus
Marsh Green Primary School is a client we’ve worked with for a year or so now. Supported by our education sector specialist knowledge that delivered essential HMI regulatory compliance guidance, Your Marketing Goodguys designed and developed a professional new website for the school, communicating Marsh Green’s school mission, vision and values and appealing to the whole school community.
Marsh Green also approached us to design and update the school prospectus. Our CRE8 team worked hard to produce a prospectus that provides prospective and current parents with all of the information they need to know about their children’s school, presented in a clear and visually appealing design. We were delighted to deliver Marsh Green with their brand-new, professionally designed and printed school prospectus ready for the start of the 2018-19 school year!
That’s a wrap!
These are just a few of the projects we’re delighted to have worked on throughout 2018. We’re looking forward to the start of the New Year and the new projects (and challenges) this might bring!
Your Marketing Goodguys