New ecommerce website and marketing strategy to promote The Print Room to new and existing clients.

New website and marketing solution to help grow local print business

The Print Room was looking for a local marketing and web design agency to deliver a brand-new, fully-responsive ecommerce website, followed by support from an experienced marketing team to further grow their Bolton business established in 2002. Referred to us from a mutual contact (thanks!), The Print Room’s aim was to actively market its business and build a new client base with local and UK based businesses that require a commercial print service.

Working with The Print Room’s owners, Peter and Garry, we identified the business’s existing target audience and the target audience the commercial print service was looking to attract to its local print business.

The Print Room full width image

Our Delivery

At the outset, Vicki worked alongside the client to further understand The Print Room, its products, services and team and to identify the unique selling points of the business. With in-depth understanding of The Print Room and its values, CRE8’s expert and CIM-accredited Marketing Managers developed a strategy for the development of the new website, as well as a marketing strategy and plan. We delivered to The Print Room a full ecommerce website solution, encompassing the brand and values we’d defined, whilst also leaving room for the business to continue to grow with the addition of new products.

Through monthly marketing strategies devised by CRE8, The Print Room’s dedicated Marketing Managers deliver a unique range of marketing support, campaigns and content which has significantly improved the client’s SEO. We regularly manage our client’s social media to ensure they have a presence for their ‘business to consumer’ market, and share new blog content with followers to increase awareness of services and new products. Regular contact and strong relationships with our local client has enabled us to fully immerse ourselves in its print business and understand what they need, implementing a fully tailored marketing strategy monthly to achieve The Print Room’s goals.

“Excellent, friendly and professional service. CRE8’s team has supported us by creating a brand-new ecommerce website and all our marketing and website development needs since 2016. We would strongly recommend the team for any marketing and web design and development support for your business. Thanks guys!”

Garry Taylor, Owner, The Print Room, Bolton

Our Outcomes

We’re proud of the results we’ve achieved with The Print Room, Bolton, from tailored content including blogs, backdoor pages and product descriptions, campaign development including email marketing content and template design, social media management and regular website development together with technical support. The Print Room’s Marketing Managers support the client with consistent marketing and project management, working with Peter and Garry to grow their local commercial print business.

Results achieved for The Print Room include page 1 Google performance for relevant local search terms, generation of increased sales and enquiries from new local businesses for preferred product ranges, and business growth through the recruitment of a new apprentice in 2018.

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