Delivering real outcomes and exceptional growth for Leigh engineering business Metal Cages & Pallets.
Modern marketing solutions to increase sales and turnover
CRE8 has supported Prospect Engineering, a local manufacturer of metal cages and pallets for storage and transportation, for a number of years with website design and development. After Prospect introduced a sub-brand for its direct sale of products to end users, the team asked CRE8 to devise and implement a marketing strategy to take the brand to market, generating enquiries and sales to help them grow.
We started with a full review of the business, identifying what made the Metal Cages & Pallets brand unique in its marketplace. It’s important to us that our clients are able to manage the additional business we work to bring them, so we also developed Prospect’s operations, including ordering, quoting and logistics processes.
As our successful Metal Cages & Pallets strategy embedded, we looked to the next stage of growth. Moving the business into direct retail through an e-commerce website would enable us to take Metal Cages & Pallets to a wider marketplace, and we launched the new site, which is unique in the industry, in early 2018.
“ We wanted the team to give us a ‘business in a box’. Now CRE8 manage our marketing activities each month. Sales have been strong, with new enquiries coming from all over the UK. ”
Melvyn, Metal Cages & Pallets, Golborne
The outcomes we’ve achieved for our client have been outstanding. With effective marketing and a target of end-user customers, CRE8 has made a positive difference to Metal Cages & Pallets, delivering better-value sales, improved pricing, operations and product range, and significant increases in turnover, employment and capacity.
By diversifying the business, we have created new opportunities for the client which would otherwise have been out of reach. Outcomes such as these are essential to CRE8; what we do delivers more leads, enquiries, sales and improved profiles, and we’re always striving to get bigger and better results.