Creating a distinctive brand that speaks to its target audience, bringing Lucence’s business to life.
Building a quality British brand for a Leigh-based signage company
Our client wanted to market unique signage systems, developed entirely in-house by his team, and it was up to us to create a marketable brand and business proposition around his beautiful, hand-made product.
We needed to explore the business, define its values and understand the product and its USPs before developing a brand name, brand visuals and, eventually, a website and other marketing collateral to support awareness campaigns.
Our consultancy phase allows us to really delve into our client’s business. Paul and Vicki worked together with our client to explore the market, the brand and what we wanted to achieve.
Starting with development of a business name and strapline, our creative team then followed this up with a range of logo concepts which could then be refined. The final brand identity was incorporated into a bespoke brief, content, wireframe and graphical designs for a website which perfectly positioned our innovative, trade-focused client business.
“ Marketing Manager 360 means that we can leave the team to manage marketing strategy and campaigns on our behalf. CRE8 keep things on track whilst we get on with running our business! ”
Alan, Lucence Signs, Leigh
We’re delighted to have created the Lucence brand which, from its values to its visuals, website and marketing collateral, reflects our client’s professional, high-end product which can be marketed separately to our client’s other projects.
We support Lucence as a Marketing Manager 360 project, taking the brand and the product to its target audience. From preparing a monthly marketing strategy in partnership with our client team, to implementation of each aspect and monitoring, CRE8 delivers comprehensive marketing support to Lucence.