A new direction for Cloud4 Computers, positioning its maturing IT services business for the future.
Growing our local cloud and managed IT services provider’s market presence
CRE8 has worked with Cloud4 Computers since 2012. Growing to incorporate new Managed IT services, Cloud4 asked us to develop a new website which communicated the business’ brand values and USPs.
We worked with the Cloud4 team to define Cloud4’s updated brand proposition and to write, design and develop a new website that reflects this maturing and growing business, incorporating new content centred on Managed IT services.
As always, we approached this project with a strong emphasis on face-to-face communication. At the outset, Paul and Vicki undertook a period of consultancy, identifying how Cloud4’s business has changed, grown and matured, and undertaking competitor analysis to understand the regional marketplace.
We wanted to avoid over-complicating the website with too much technical information. With website wireframes and graphical designs incorporating clear calls to action and great user experience, we also updated content to communicate Cloud4’s unique brand proposition.
“ CRE8 helped us to position our business before developing our new website, which included designs, copywriting and photography. Great service every time from real people who listen to what you need! ”
Mike, Cloud4 Computers, Leigh
The website incorporates new team imagery, a fresh focus on Cloud4’s team, personal approach and tailored, customer-centred way of working, and a design and build that encourages user interaction to generate leads and enquiries.
Its professional but approachable style reflects Cloud4 perfectly. The team provides Managed IT services to large, city-centre clients and it was important to all of us to communicate clearly not just the work Cloud4 does but the way the team delivers it.