Marketing and creative solution to increase awareness of local health improvement services.
Full marketing and creative solution to increase brand awareness and engagement locally
Our client tendered for a local marketing agency to take over full marketing services for City Health Care Partnership’s (CHCP) Healthy Routes Wigan and Leigh, Smokefree St. Helens and Smokefree Knowsley, looking for marketing expertise as well as knowledge of the local area, people and competition. Following a successful tendering process, CHCP’s North West teams came on board in spring 2018.
Working with the area managers and service providers we identified the specific target audience the service is looking to attract, previous and ongoing marketing in place and we immersed ourselves in the client’s business to understand the service, brand values and business goals.
Following marketing consultancy with both our client and the local public health team, we developed a marketing strategy and plan for each of CHCP’s North West localities, varying depending on who each wanted to appeal to. Regular communication ensures we meet CHCP’s brand guidelines, requirements and marketing needs, as well as running marketing plans and any artwork past the councils.
Through monthly strategic and activity planning, CHCP’s qualified Marketing Managers deliver a unique range of marketing support, collateral and campaigns which has significantly increased local awareness of the health improvement Healthy Routes and the Smokefree services offer. Regular contact and strong relationships with each of the services enabled us to quickly understand what each locality needed, implementing a full marketing strategy in-house.
“CRE8 has supported CHCP's North West services with our marketing needs since 2018, from marketing consultancy to full campaigns. Since CRE8 has taken over the marketing of our services brand awareness and engagement locally has increased significantly. We look forward to continuing to work with our marketing managers at CRE8!”
Lucy Flower, Communications and Social Business Lead, City Health Care Partnership CIC
We’re proud of the results we’ve achieved with CHCP’s North West teams, from content, press releases and social graphics to digital screens, printed leaflets and consistent project management.
Attracting the top evening news headline on local radio, awareness of the service and campaign messages is successfully reaching a wide target audience in the local areas.