Brand development and a new website to reflect CCS’ industry-leading service.
Everything CCS needs to reflect its service and brand proposition
CCS approached CRE8 because the team felt the current brand visuals and website no longer reflected its forward-facing, growing and innovative business. The team sought brand visuals that would reflect CCS’ professional and industry-leading service and brand proposition, which would then be communicated via a professional new website. The website needed to not only incorporate the refreshed logo and visuals, but clearly and comprehensively communicate the business’s complete range of services, and successfully demonstrate, through both content and imagery, CCS’ brand messages.
The aim of our proposal was to develop a modern, cohesive and forward-focused website that demonstrates CCS’ depth of knowledege, experience and brand values to clients and prospective clients.
At the outset, Paul and Vicki undertook a period of consultancy, research and brand definition with the client to understand how the business has grown, developed and where the team wanted to go next. Once the brand was clearly defined, CRE8 designed new brand visuals to be used across CCS’ collateral, including the professional new website. We presented CCS with three unique logo concepts, each encompassing the brand values we’d defined and representing the direction the client’s team wanted to take its business in.
CCS’ range of services is diverse, and our new brand visuals needed to meet a complex brief. Having developed the client’s chosen concept, we’re delighted to see it rolled out across new signage, vehicle graphics and stationery – and the professional new website, of course!
The website was designed and developed to demonstrate CCS as a sizeable, modern and professional business with exceptional clients and projects that the CCS team is rightly proud of, with a clearly defined brand and strong visuals. Our team created the fully responsive website in its entirety, from marketing consultancy to identify each element of the brief to development of written content, designs and eventual build. We also supported the client with new website photography to ensure every aspect of the site is fully tailored to CCS.
“ CRE8 has supported us with developing a professional new brand and visuals, and a modern, cohesive website that demonstrate CCS’ depth of knowledge, experience and brand values to clients and prospective clients. We now feel that our brand is represented how it should be, which will help us to continue to grow and develop as a business. Thank you! ”
Andy Hornby, Sales Director, CCS
We’re proud of the results we’ve achieved with CCS, from a full rebrand to the launch of a brand-new, professional website. The team has thoroughly enjoyed working with the client and we’re enjoying watching the brand develop and grow as it’s launched across multiple media.
From identifying, refining and developing its brand to creating its new website, CCS is now represented in the way it needs to be to achieve the client’s goals: a modern, innovative and professional business that is looking to the future.