{"id":71,"date":"2014-06-09T14:48:30","date_gmt":"2014-06-09T14:48:30","guid":{"rendered":"http:\/\/www.thinkcre8.co.uk\/cre8-blog\/?p=71"},"modified":"2018-07-04T11:36:38","modified_gmt":"2018-07-04T11:36:38","slug":"your-new-website-ensuring-success","status":"publish","type":"post","link":"https:\/\/www.thinkcre8.co.uk\/cre8-blog\/your-new-website-ensuring-success\/","title":{"rendered":"Your New Website &#8211; Ensuring Success"},"content":{"rendered":"<p>This is a great exercise for those of you that are planning a new website. Put aside some quiet time to read through our FIVE steps to website success.<\/p>\n<p>Here at cre8 we\u2019ll work with you to create the right website for your business, school or charity. We offer no-obligation consultations to discuss what\u2019s outlined below. If you\u2019d like to do this <a title=\"Contact cre8 of Leigh\" href=\"http:\/\/www.thinkcre8.co.uk\/contact-cre8.php\" target=\"_blank\" rel=\"noopener\">please get in touch<\/a>.<\/p>\n<p><!--more--><\/p>\n<h2>1. What\u2019s your objective?<\/h2>\n<p>For website success you should set clear objectives now \u2013 what\u2019s the purpose of your proposed website? Why do you want a website?<\/p>\n<p>Example of websites:<\/p>\n<ul>\n<li><strong>Sales<\/strong> \u2013 generate enquiries and new business<\/li>\n<li><strong>Marketing<\/strong> \u2013 adding landing pages and offers as part of your existing marketing material<\/li>\n<li><strong>Brochure<\/strong> \u2013 so clients and prospects can understand your business and what you do<\/li>\n<li><strong>Support<\/strong> \u2013 offer technical information as downloads<\/li>\n<\/ul>\n<p>If you have an existing website why are you looking to change? Identifying past problems will help the new website to be more effective:<\/p>\n<ul>\n<li>Did visitors land on your website but fail to bite, or couldn\u2019t they find you at all?<\/li>\n<li>Did you have enough information to encourage visitors to buy\/act?<\/li>\n<li>Are there any issues relating to the services you offer?<\/li>\n<li>What was the perception of your brand?<\/li>\n<li>Was your website regularly updated, keeping the design and content fresh?<\/li>\n<\/ul>\n<h2>2. Website research<\/h2>\n<p>What are prospects looking for when searching for a business like yours? Do your rivals have a competitive edge?<\/p>\n<p>When a visitor lands on your website what are they looking for, what information do they expect to see, and what reassurance can you give them?<\/p>\n<p>Spend quality time researching your marketplace.<\/p>\n<h2>3. Planning content and structure<\/h2>\n<p>Once we know what kind of website you\u2019ll need, we can start to plan content, positioning and structure. Before we\/you concern ourselves with pretty stuff (like logos, colours and images etc.) we design a wireframe guide.<\/p>\n<p>A wireframe guide is essentially a formatted \u2018sketch\u2019 of the website and content pages, and shows what content will be included and how it will be positioned.<\/p>\n<p>When we send it, it\u2019s really important that you study your wireframe. Skipping this important step can cost you time and money as you\u2019re unlikely to end up with the website your business, school or charity deserves.<\/p>\n<h2>4. Website Testing<\/h2>\n<p>Testing your website is an important step to make sure everything\u2019s working just right. Check all the content that you\u2019ve supplied to us for accuracy.<\/p>\n<p>Before we put your website live we\u2019ll check all the technical elements to make sure your website appears how it should.<\/p>\n<p>We\u2019ll check your website on desktop PC\u2019s, laptops, tablets and smartphones to make sure your new website renders perfectly, regardless of the device used.<\/p>\n<h2>5. Onwards and upwards<\/h2>\n<p>Your website is an investment of your time and money. Just like any other investment it needs to be monitored and maintained regularly.<\/p>\n<p>When your website goes live think about how it will be maintained and developed. Your new website will probably be your most important marketing tool, so don\u2019t neglect it!<\/p>\n<p>How often should you update your website? Well, it depends on the type of products or services you offer. If it helps, we offer Maintenance Plans to make budgeting easier. Our Solo and QuickStarter Plans include CMS (Content Management Systems), so you can update content yourself (if you have the time, of course)!<\/p>\n<p>Here at cre8 we genuinely help our clients to grow and prosper. All of our clients are different, and so are their needs. So we can understand yours please arrange a free marketing audit at our studio here in Leigh. It\u2019s at our expense, so it won\u2019t cost you a penny \u2013 and the brews are free, too!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a great exercise for those of you that are planning a new website. Put aside some quiet time to read through our FIVE steps to website success. Here at cre8 we\u2019ll work with you to create the right website for your business, school or charity. We offer no-obligation consultations to discuss what\u2019s outlined &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.thinkcre8.co.uk\/cre8-blog\/your-new-website-ensuring-success\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Your New Website &#8211; Ensuring Success&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,13],"tags":[11,37,32,43,46,5,7,15],"class_list":["post-71","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-responsive-web-design-rwd","category-web-design","tag-identity","tag-local","tag-responsive-web-design","tag-web-design-leigh","tag-web-design-wigan","tag-webdesign","tag-website","tag-website-success"],"_links":{"self":[{"href":"https:\/\/www.thinkcre8.co.uk\/cre8-blog\/wp-json\/wp\/v2\/posts\/71","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thinkcre8.co.uk\/cre8-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thinkcre8.co.uk\/cre8-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thinkcre8.co.uk\/cre8-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thinkcre8.co.uk\/cre8-blog\/wp-json\/wp\/v2\/comments?post=71"}],"version-history":[{"count":5,"href":"https:\/\/www.thinkcre8.co.uk\/cre8-blog\/wp-json\/wp\/v2\/posts\/71\/revisions"}],"predecessor-version":[{"id":941,"href":"https:\/\/www.thinkcre8.co.uk\/cre8-blog\/wp-json\/wp\/v2\/posts\/71\/revisions\/941"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thinkcre8.co.uk\/cre8-blog\/wp-json\/wp\/v2\/media\/375"}],"wp:attachment":[{"href":"https:\/\/www.thinkcre8.co.uk\/cre8-blog\/wp-json\/wp\/v2\/media?parent=71"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thinkcre8.co.uk\/cre8-blog\/wp-json\/wp\/v2\/categories?post=71"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thinkcre8.co.uk\/cre8-blog\/wp-json\/wp\/v2\/tags?post=71"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}