Welcome to part one of our ‘Wise up to Websites’ series. In part one we will be focussing on web design basics. It’s important to get these first few steps right so that the whole of the web design process goes smoothly, to time, and on budget. Ok then, let’s dive in to part one…
Part 1 – Having a clear idea of what the web will do for your business
What do you want from a website? It’s important to be clear in your mind about the function of the website – what do you want it to do for you and your business. Will the website be…
- A shop window for your business
- The actual business
- An information point for your existing clients
- A shop
- A payment engine
Are you certain about what the content should be?
- Who’s going to generate the content – will it be you, or will you need the help of a copywriter?
- What information do you want to convey to your clients and prospects?
- A website is an extention of your business and will need to be looked after, will you have the time and effort to keep your website relevant and up to date on a regular basis?
Website design How will the website fit with your marketing strategy and how does it fit with your branding and other marketing materials?
- Do you have a logo/graphics/branding or will they also need to be developed alongside the website?
- Content and Message
Look at other websites and note what you do and don’t like, and start a portfolio. Your web design budget It’s important to have a realistic budget in mind, remember if you pay peanuts you get monkeys!
- How important will your website be to your business?
- If the website is at the heart of your marketing strategy then you need to be prepared to invest – even more so if the website is your business
- A minimum of £1000 to £2000 for a basic website with a CMS system(content managed system)
- Have you thought about payment methods and costs
- Also consider back up and website security
- Ask where your website will be hosted, in the UK or in someone’s back bedroom?
It’s important to be part of the website process, get to know your web designer and work with them to make your website, and business a success. If you need to talk through any of the above, please contact us via the website.