Following a recent showroom relocation, local bathroom and kitchen specialist HomeSquad aimed to increase footfall and visibility amongst its local target audience, predominantly private homeowners in the North West region.
In 2016, HomeSquad’s owners Deb and Gareth approached us seeking to define their brand, target audience and develop a website for their new home improvement service targeting private homeowners in the local area, professionally introducing them to the marketplace and helping the business grow.
Our brief
HomeSquad first approached CRE8 looking for a brand for its new home improvement business and a professional new website. In 2018 the team was ready to take its marketing to the next step with CRE8.
Our solution delivered a complete range of marketing skills, allowing the clients team to get on with what it does best. With everything in place to start supplying, fitting and installing kitchens, HomeSquad wanted someone to market the new showroom and launch the new kitchen range. Working closely with the business’s owners, we identified key goals, target audiences and key local areas to deliver a cohesive 6-month marketing strategy that would increase local awareness, new sales enquiries and allow our client to capitalise on consumer demand for stylish bathroom and kitchen suites.
The aim of our proposal was to deliver a cohesive 6-month marketing strategy that delivers increased local brand awareness, new sales enquiries and allows HomeSquad to rely less on its partner business
Our delivery
Through marketing consultancy, Paul, Vicki and Jazmin supported HomeSquad’s owners in identifying the business’s marketing goals. By identifying what the client sought to achieve with the new kitchen and bathroom showroom, and who it wanted to appeal to, we compiled a fully-bespoke marketing strategy which would be managed by our in-house marketing team, including graphic design, content, social media management, PR, advertising and events coordination.
Following the introduction of HomeSquad’s new kitchen range and installation service, the website we built for our client in 2016 needed some web development. Our dedicated marketing and creative agency worked hard to update the website content, imagery, graphics and layout to ensure HomeSquad’s website offered the relevant information for its home improvement business.
HomeSquad’s dedicated Marketing Managers deliver a unique range of marketing support, collateral and ideas through monthly strategic and marketing planning which has significantly increased local awareness of the recently launched Astley kitchen and bathroom showroom. Regular marketing meetings and a strong client relationship have enabled us to quickly understand what the client and its target audience needed, implementing a marketing strategy in-house which has already increased enquiries and generated confirmed sales.
Our outcomes
We’re delighted to support our client at the start of an exciting new chapter for HomeSquad. CRE8 fully-handled the successful launch event, from design and distribution of invitations to development of launch offers, PR, photography, arranging a local sportsman to cut the red ribbon – we even sourced the red ribbon itself! Following the launch, HomeSquad’s received confirmed new sales and increased footfall in the showroom, and brand awareness is greatly increased through effective social media.
We look forward to continuing with the delivery of marketing for the business, with a range of exciting and engaging strategies targeted at local homeowners. Our Marketing Managers support the team on a weekly basis with marketing management, updating website content, graphic design and print, and advertising, with professional and knowledgeable advice tailored to HomeSquad.
